Status as winning MVP and his success won Olympic gold in Beijing 2010 and then become selling points for James to match the achievement of the previous NBA star who became Nike endorser, that is Michael Jordan who won six titles with Chicago Bulls and Kobe Bryant, who won five titles with the Los Angeles Lakers.
"LeBron is very loved by the young lover of basketball in China, but the popularity and influence outside it is very limited. One weakness is the absence of title, "said the former marketing director of Nike China, Terry Rhoads, as quoted by Bloomberg on Thursday (19/05/2011).
Nike USD1.96 billion profit in the 12 months to January and from the Chinese market, which is the most populous nation in the world. The largest number, obtained from basketball merchandise. Rhoads believes, James will move Kobe Bryant, as the face of Nike in China and Nike mengatrol income up to $ 6 billion until 2020.
"If Kobe was not king for Chinese consumers, Lebron can take over and continue the Nike stranglehold on the world of Chinese basketball," said Rhoads again.
James himself was estimated to gain $ 30 million of his services to endorse a number of companies including Nike, McDonalds, and Coca-Cola. But James said he did not much care for that matter. The most important thing for him is to become a champion.
"I will do anything to it. I do not care if it affects the marketing project. Marketing statement I have in my position as a professional, "said James.
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